Fist up, the packaging is something I'm sure most people love. I hate it. I find the chunky, cheap looking pink thing tacky and embarrassing to whip out if I need to reapply. Luckily the product itself is worth it.
The colour is just amazing. Pink Gossip is a cool toned super bright pink. Think MAC Impassioned (dupe post here), just one shade lighter.
The lipstick is super pigmented. The above swatch is literally two swipes.
I really love the formulation. It's a demi-matte, so not particularly moisturising but not quite as drying as a matte. On exfoliated lips over a thin layer of balm Pink Gossip is beautifully velvety and long wearing.