It's certainly safe to assume everyone has a jumbo lip crayon offering on the shelves of Priceline, some better than others. Rimmel's offering in the stationery-meets-makeup lip product market certainly fall into the 'better' category.
The colours I have are incredible, They're bright, opaque and creamy. 600 On fire is my favourite of the three - it's a gorgeous watermelon pink. 500 The Redder, The Better is straight-up fire engine red, and 220 Rumour Has It is a cooler toned pink. All three are very bright yet wearable.
Happily, they contain no glitter or shimmer. They are less balmy than the Revlon Kissable Balm Stains making them smoother on application and less patchy upon fading. They're lighter weight than a lipstick so very comfortable to wear - I wouldn't say they're hydrating per se, however they're far from drying.
I also find these to last a smidgen longer than the balmier lip crayons; once the creamy finish of initial application has worn away, the remaining stain is extremely vivid and doesn't transfer onto tea cups and last beyond a light meal. I can't report on how they fare after a smooch seeing as my boyfriend is averse to close proximity when I have colour on my lips.
The packaging is fairly typical of balm stains. Very easy to use, easy to discern the colour from the packaging and there is no need to sharpen as they wind up. The product itself smells like vanilla icecream, however this disperses almost immediately.
It seems Rimmel can do no wrong in my eyes. Everything they've released in the last five or so years have shot into my favourites lists. I love them all: their Kate Moss lipsticks, the Scandaleyes range of mascaras and eyeshadow paints, not to mention their Wake Me Up! base products. Rimmel's Colour Rush Intense Colour Balms have cemented their position as my favourite of the pharmacy/highstreet/drugstore lot.